Crave Duets in the factory
Industry spotlight,  Musings

A peek inside Crave’s vibrator factory

Have you ever wondered what goes on in a vibrator factory?

A writer from Gizmodo recently visited the factory of Crave, a small luxury sex toy company based in San Francisco. They are perhaps most known for the Duet and Solo, swanky USB-rechargeable clitoral vibes, but they also make high-end accessories such as nipple tassels, cuffs, and nipple vibrators.

Crave is one of the only vibrator companies that manufactures and assembles their toys in the US. They make almost all their components on-site. Without the need to acquire prototypes from an overseas facility, they are able to tweak their designs with much more specificity than other companies:

. . . each stage of the process is marked by lots and lots of hands-on trials with a wide range of real life women. Chang follows-up with volunteers with online surveys or one-on-one interviews to figure out what worked and what didn’t. Models get refined, and tested again. And again. And again.

“Factory,” it seems, may be a strong word, since Crave is still a small operation. Their machinery includes a CNC mill, which is used to machine parts and molds, and a hot pink compression molder (or “vibrator waffle maker”) which presses two heated plates around some silicone. A piece of paper taped to the side of the compression molder hilariously reads “FUCKING hot.”

Upstairs, in the workshop, the toys are assembled by hand. Each vibrator is charged, depleted (Gizmodo reports: “when all of the vibes are switched on, it sounds like a massive hive of amorous bees”), and re-charged, then vacuum-tested on a special device to confirm waterproof capabilities. Next comes a hit of antibacterial spray, a cloth wipe-down, and finally, each toy is tucked into its leather travel pouch and packaged up.

Crave also hosts Build-a-Vibe workshops around the country, letting folks get a hands-on look at the assembly process — and build a Duet in the process. A lot of meticulous work goes into the design, manufacture, and assembly of Crave’s toys. It’s really interesting to see all of the tiny steps involved with the creation of these beautiful vibrators.